This session aims to raise awareness of a range of ICT tools that can be used by voluntary and community organisations to improve the efficiency and effectiveness of outcomes monitoring.

Session objectives:

•  Learn how ICT can help with collecting, storing, retrieving and presenting outcomes information

• See demonstrations of ‘off the shelf’ systems selected for relevance in terms of services, client group and cost

• Start identifying specific tools that will enable you to better capture information relating to your organisational outcomes

•  Draft an action plan to support adoption of these tools over the next year 6 – 12 months

For more information or to book contact Lillian Brown: 020 8314 9044 or email: lillian@valewisham.org.uk

As more and more organisations begin to embrace e-marketing, this course will explore marketing opportunities online and how to engage with your stakeholders.

• Create your organisation’s online identity

• How to target and understand your audience

• What is social media and why embrace it?

• How to deal with the practicalities of an on-line presence and digital engagement

• Integrate your digital communicati on with off -line communications

Do you want to know the secrets to writing successful promotional material? This practical course will give you an overview of how to present your case clearly in writing and get the reaction you want. You will learn how to:

• Compose, structure and write compelling copy

• Use relevant writing styles for different mediums such as e-news, the web or fundraising

• Target your writing and stay focused

• Put together a strong, clear argument that gets read

Content:
It’s important to get your message across to your desired audience in a clear, succinct and eff ecti ve way. This insightful course will give you an overview of some key skills, resources and tools you need to better market your organisation or project.

• Why is marketing important? Your marketing mix and investing in marketing

• Defining and targeting your audience

• Understand the impact your approach can have in maintaining, sustaining and developing your organisation

• Understand customer behaviour and changing environments

• Question why marketing should be at the core of your organisation’s strategy and evaluating your strands of marketing.

Booking onto all 3 Essentials of Marketing courses means you get the 3rd one half price

Content:
Do you need to get to grips with monitoring and evaluation systems? This interactive course will introduce the concepts and practices of monitoring and evaluation. It will help you to understand their importance and to review and get in place sound monitoring and evaluation systems.

The course will help you to:

• Define terminology associated with monitoring and evaluation

• Understand the difference between monitoring and evaluation

• Use simple tools to help you gather and analyse information

• Appreciate the importance of monitoring and evaluation in your project