Essentials of Marketing 1: Effective Marketing Made Easy

Course Summary
Event Date: 
06/12/2011
Time: 
9.45am - 1.00pm
Co-ordinator: 
Lillian Brown
Learning Partnership Project (LPP)



Content:
It’s important to get your message across to your desired audience in a clear, succinct and eff ecti ve way. This insightful course will give you an overview of some key skills, resources and tools you need to better market your organisation or project.

  • Why is marketing important? Your marketing mix and investing in marketing
  • Defining and targeting your audience
  • Understand the impact your approach can have in maintaining, sustaining and developing your organisation
  • Understand customer behaviour and changing environments
  • Question why marketing should be at the core of your organisation’s strategy and evaluating your strands of marketing.

 

Booking onto all 3 Essentials of Marketing courses means you get the 3rd one half price

Who is the course suitable for?: 
Those with some basic experience of marketi ng and that want to review their organisati on’s approach to it or who have a role in marketi ng a parti cular project or aspect of their work.